Builders
Staging is the icing on the cake.
Staging your properties is an investment. That investment can earn you anywhere from three to ten times that investment or more. Staged homes have a bigger presence online and on social media. That will drive in more potential buyers to your properties, and when you have more potential buyers that could lead to multiple offers which would drive up profit.
Because staged homes sell quicker and for top dollar, there is also money savings. There are less carrying costs when homes sell faster. Because homes are on the market for less time, that allows you to move on quicker to the next project and actually complete more projects than expected during a year.
Staging also helps your brand stand apart from other builders. Agents like to show homes that are staged and will show staged homes before they show one that isn’t staged. Staging will also help you to present a lifestyle to a potential buyer, and buyers see the perceived value in staging. In addition, that perceived value can also help when someone is appraising a home that has been staged. Potential buyers will also seek out your “brand” and refer your “brand” to friends and colleagues.
The investment in staging, which could yield higher profits, is less than a price reduction. A price reduction is real money, not money from a board game. When it isn’t something that is in front of you, it becomes like board game money.
Even in a market where the homes are moving fast, you could be leaving money on the table by not staging it to its best form. Building a home and buying a home, is an emotional experience for both sets of people. You as a builder have put your heart and sweat into creating your product, and it is personal because this home is an extension of you and your vision. You are proud of the home and its finishes. People should WANT to buy your product. Because of home improvement shows on television, people expect that WOW factor when they enter. Staging your home is like that icing on the cake. The cake tastes good by itself, but it tastes even better with the icing and the sprinkles and the decoration.